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The Century of the Self part 1 of 4 – Controlling the Masses

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.” (Edward Bernays)

“We must shift America from a needs to a desires culture. People must be trained to desire. People must want new things before the old have been entirely consumed. We must shape a new mentality in America. Man’s desires must overshadow his needs.” (Paul Mazer)


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